The specialist growth partner for ABA
Paid media, SEO, content, websites, and measurement run by people who understand how qualified inquiries become evaluations, admissions, and sustainable clinic growth.
Selected client results
Named engagements, verified metrics, and delivered work, presented without inflated projections or dashboard clutter.
We operate Breaking News ABA's website, content, SEO and GEO architecture, and social distribution as one connected system. In five months, the publication generated 2,143,708 impressions and 4,403 reactions.
We built and operate Ripley's website, content system, and paid-acquisition program. Analytics recorded 38,300 monthly active users and 2,145,437 pageviews; the first paid month produced 1,433 sign-up events.
For TherapyVolunteers.org we run the content and SEO program and paid acquisition across Meta and Google - the complete top-of-funnel for a mission-driven global therapy organization.
Free 90-second visibility check
Answer seven quick questions. We will flag the weak spots, inspect your public homepage, and email your human-reviewed score and three priorities within one business day.
Service visibility
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Services
The strategy and the execution stay connected, so you are not coordinating separate agencies, freelancers, and developers.
The people behind the work
Operator strategy, growth, technology, automation, and editorial craft come together across one ABA-focused team.
Managing Partner
Michael leads growth and partnerships across Breaking News ABA and Ripley Fieldwork Tracker. His background spans digital marketing, audience development, automation, and building ABA-focused products. He connects campaign strategy to distribution and the operating systems required to turn attention into measurable demand.
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Director of Technology
Dmytro brings more than 12 years of experience in systems administration, identity and access management, integrations, and IT automation. At Digital Marketing ABA, he is responsible for the technical foundation behind websites, analytics, secure access, and the workflows that keep client delivery reliable.
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Software Developer
Elena is a software developer and web designer with 10 years of experience building responsive, user-centered websites. She has designed and developed more than 300 sites across WordPress, Shopify, HubSpot, Wix, PHP, JavaScript, and CSS, with a focus on performance, SEO, integrations, and maintainable digital experiences.
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AI Engineer
João builds AI and software systems for ABA-focused operations while studying computer science, data science, and artificial intelligence at Lake Forest College. His work includes internal tools, backend services, workflow automation, data pipelines, and integrations designed to make delivery faster and more measurable.
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Data Analyst
Caleb works on the data behind Digital Marketing ABA's case studies and benchmarks - analytics exports, measurement, and the verification that keeps every published number tied to a documented source. He came to the team through UWC and Lake Forest College, where he studies data science and computer science, and brings a builder's approach to analytics tooling and reporting.
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ABA Content Writer & Media Producer
Lucy helps write and produce ABA-focused content informed by her understanding of the industry. Her background in broadcast journalism, interviewing, research, editing, photography, and video helps the team turn complex topics into clear, useful material for ABA operators, professionals, and families.
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ABA Content Writer & Producer
Charles helps research and write ABA-focused content, combining industry familiarity with training in journalism, film, and media. His experience in interviewing, feature writing, video production, visual storytelling, and audience outreach helps the team create clear, credible content for ABA organizations and the communities they serve.
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AI Engineer
William builds production AI systems across language models, retrieval, deep learning, and predictive modeling. His work includes LLM and RAG applications, transformer pipelines, machine learning infrastructure, and tools that turn complex data into practical workflows. He brings applied AI engineering experience and a research-informed approach to technical delivery.
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Advisor
Quinn has spent more than a decade building and scaling pediatric therapy organizations. He brings an operator's view to marketing strategy: how demand, intake, hiring, clinic capacity, and financial performance connect. As an advisor, he helps the team align major initiatives with the operational realities ABA leaders face.
LinkedIn profilePricing
Every tier works with the same accountable team. Scope, channel depth, and strategy cadence expand as the organization grows.
$7,500/month
Minimum 2 clinics. Minimum $2M in revenue.
Establish the foundation: tracking, local SEO, paid search, reputation.
Same named team; scope and cadence change by tier.
$16,500/month
2-8 clinics. $5M-$15M in revenue.
Build the multi-location footprint and the paid-channel engine.
Same named team; scope and cadence change by tier.
$32,500/month
8+ clinics. $20M+ in revenue.
The full multi-channel program - built for compounding growth.
Same named team; scope and cadence change by tier.
How we work
We connect channel execution to intake reality, then keep improving the system as your locations, markets, and capacity change.
Score the practice across eight practical growth categories. Audit the tracking, location footprint, paid program, reputation, content, and intake path.
Deploy the foundation - GA4 / GTM rebuild, EHR conversion uploads, location pages, paid campaigns relaunched. Lights on, data clean.
Compound. Content cadence, reputation flywheel, paid optimization, backlink program, outbound pipeline. Monthly reporting, quarterly strategy.
Channel mixes mature. Content stacks compound. Reputation per clinic stabilizes above 4.7 stars. Outbound becomes a referral engine. Marketing turns into a multiplier you can hand to your next clinic, your next region, or your next chapter.
A 39-page SEO audit
The fixes deployed in production
A Google Ads strategy doc
Campaigns running, leads in the CRM
A tracking gap analysis
GA4, GTM, and EHR conversions firing
Questions
Engagements are monthly and tiered to your growth stage: Bronze is $7,500/mo to build the foundation, Silver is $16,500/mo to scale the channel engine, and Gold is $32,500/mo for a full multi-channel program.
ABA organizations with two or more clinics and roughly $2M or more in annual revenue that treat marketing as a measurable growth function. Earlier-stage practices are usually better served elsewhere until they reach that scale.
Yes. We work exclusively with ABA and pediatric therapy organizations, so strategy, copy, campaigns, and reporting all start from ABA context rather than generic healthcare marketing.
Eight connected service lines delivered by one embedded team: paid search and social, local SEO at scale, content and authority, web development, reputation management, tracking and analytics, an outbound referral pipeline, and AI integration.
By cost per qualified lead and qualified inquiries that connect to downstream intake, not clicks, form fills, or impressions alone. Reporting ties each channel and location back to qualified demand.
The first four weeks are diagnosis, weeks 5-12 build the foundation (tracking, location pages, campaigns), and month four onward is optimization and compounding. Timelines depend on your starting point and market.
No. Intake paths are designed to avoid collecting protected health information, and our readiness assessment never asks for patient or clinical details.
We're based in Chicago and work with ABA organizations across the United States.
Start with clarity
Take the assessment or talk with our team about the channels, locations, and intake outcomes that matter next.
