Who we work with
Is DM ABA right for your practice?
We're picky about who we work with — because the engagement only works if it's mutual. Here's exactly who we're built for, what stage you'd join us at, and what to expect if you're a fit.
The profile
We work best with ABA practices that:
Four signals that the engagement will work. Miss one and we can still talk — miss three and we'll tell you straight.
We only work with a handful of partners at a time. The fit criteria below help us decide who's right.
Operate 2 or more clinics
We can serve solo BCBAs, but the system we've built is sized for multi-location growth.
Have crossed $2M in annual revenue
Below this, you can't fund the team and tools we'd recommend — and you'd resent us for trying.
Treat marketing as a growth function, not a cost line
You understand acquisition cost is a P&L lever, not a line to minimize.
Have real ambition
The next 5 locations, the next state, or an acquisition target. We're not the right partner for 'just keep things running.'
Three stages
We work across the lifecycle.
Different stage, different focus. Same in-house team.
The process
If you're a fit, here's what happens.
Audit
Week 1
30-minute conversation with our founding partner. We look at your current paid spend, your location pages, your reputation per clinic, your tracking. You get a written summary either way.
Diagnostic
Weeks 2–4
If we both want to move forward, the first paid engagement is a 30-day diagnostic. Full audit of your marketing stack. Deliverable: a prioritized roadmap with numbers attached. You can stop here. Most don't.
Build
Weeks 5–12
We start shipping. Tracking infrastructure. Location pages. Paid campaigns. Reputation flows. Content cadence. By month 3, the system is live and measurable.
Compound
Month 4+
Channel-mix tunes. CAC trends down. Reputation per clinic stabilizes above 4.7. Outbound becomes a referral engine. You stop thinking about marketing — you just check the dashboard.
Are you ready?
Five questions to ask yourself before you reach out.
- 1
Do you have 2+ clinics generating $2M+ in combined revenue?
If no: revisit us in 12 months.
- 2
Are you ready to invest $7,500+ per month in marketing for at least 6 months?
If no: we're not the right fit yet.
- 3
Do you have a clinical leader (BCBA or similar) who can review marketing content?
If no: we can train one. If you don't want to: we can't help.
- 4
Do you treat marketing as a growth lever, not a cost line?
If no: this engagement will frustrate both of us.
- 5
Do you have real plans to scale or expand over the next 5 years?
If yes: we should talk.
Five yeses? Book the audit. Four? Probably still a fit — let's talk. Fewer than four? Honest answer: not yet. We'll be here.