About DM ABA
We built the agency we wished existed.
Operators who've scaled and sold ABA practices ourselves. We started because we couldn't find a marketing agency that lived and breathed our category. So we built one.
Origin
We had to be the customer first.
We tried to hire generalist marketing agencies. They promised the world. They didn't know ABA. They didn't know our buyer. They didn't know our regulator. They sent decks. They didn't move the needle.
So we built the firm we wished existed. A team that lives and breathes ABA, that's run its own clinics, that's seen the data room, that ships work instead of recommendations.
“I've been the customer of every agency that doesn't deserve to be in this category. So we built the one that does.”
Founding partner
Quinn Niego
Quinn co-founded a Chicago-based pediatric therapy practice in 2011 with his clinical partner — a licensed speech-language pathologist who'd started the practice in-home a year earlier. Quinn came in as the operator: built the org, scaled the locations, ran the marketing, and held the financial seat.
“Too many ABA founders try to grow without a marketing function built for the work. That's the gap we're here to close.”
Over the next 14 years it grew into a multi-clinic pediatric therapy group serving children from toddler age through early elementary across ABA, speech, occupational therapy, physical therapy, feeding therapy, and a therapeutic preschool.
Along the way, Quinn co-founded an international therapeutic clinic and an autism assessment clinic. He founded Digital Marketing ABA to be the agency he wished existed for his own practice. Today he advises the team on strategy and brings the operator's perspective to every engagement — the day-to-day work is run by people he trained.
How we work
Four phases, one engagement.
From the first diagnostic to the long-tail compound. Each phase has its own goals, deliverables, and timeline.
Phase 1
Diagnose
Weeks 1 - 4
Score the practice against the 8 categories PE buyers diligence. Audit the tracking, the location footprint, the paid program, the reputation curve.
Phase 2
Build
Weeks 5 - 12
Deploy the foundation - GA4 / GTM rebuild, EHR conversion uploads, location pages, paid campaigns relaunched. Lights on, data clean.
Phase 3
Optimize
Month 4+
Compound. Content cadence, reputation flywheel, paid optimization, backlink program, outbound pipeline. Monthly reporting, quarterly strategy.
Phase 4
Compound
Year 1+
Channel mixes mature. Content stacks compound. Reputation per clinic stabilizes above 4.7 stars. Outbound becomes a referral engine. Marketing turns into a multiplier you can hand to your next clinic, your next region, or your next chapter.
- 01
Phase 1
Diagnose
Weeks 1 - 4
Score the practice against the 8 categories PE buyers diligence. Audit the tracking, the location footprint, the paid program, the reputation curve.
- 02
Phase 2
Build
Weeks 5 - 12
Deploy the foundation - GA4 / GTM rebuild, EHR conversion uploads, location pages, paid campaigns relaunched. Lights on, data clean.
- 03
Phase 3
Optimize
Month 4+
Compound. Content cadence, reputation flywheel, paid optimization, backlink program, outbound pipeline. Monthly reporting, quarterly strategy.
- 04
Phase 4
Compound
Year 1+
Channel mixes mature. Content stacks compound. Reputation per clinic stabilizes above 4.7 stars. Outbound becomes a referral engine. Marketing turns into a multiplier you can hand to your next clinic, your next region, or your next chapter.