About Digital Marketing ABA
Generalist agencies could produce recommendations, but they did not understand the operating reality of ABA. We built a specialist team that connects strategy to deployed work.
Why we exist
We tried generalist marketing agencies. They did not know the ABA buyer, the regulatory context, or the relationship between marketing demand and clinic capacity. The work stopped at the deck.
Digital Marketing ABA was created to close that gap: a team grounded in the category that can diagnose, build, deploy, and measure the work inside one engagement.
“Too many ABA founders try to grow without a marketing function built for the work. That is the gap we are here to close.”
The people behind the work
Meet the specialists responsible for operator strategy, growth, technology, automation, and editorial quality across our ABA-focused work.
Managing Partner
Michael leads growth and partnerships across Breaking News ABA and Ripley Fieldwork Tracker. His background spans digital marketing, audience development, automation, and building ABA-focused products. He connects campaign strategy to distribution and the operating systems required to turn attention into measurable demand.
Director of Technology
Dmytro brings more than 12 years of experience in systems administration, identity and access management, integrations, and IT automation. At Digital Marketing ABA, he is responsible for the technical foundation behind websites, analytics, secure access, and the workflows that keep client delivery reliable.
Software Developer
Elena is a software developer and web designer with 10 years of experience building responsive, user-centered websites. She has designed and developed more than 300 sites across WordPress, Shopify, HubSpot, Wix, PHP, JavaScript, and CSS, with a focus on performance, SEO, integrations, and maintainable digital experiences.
AI Engineer
João builds AI and software systems for ABA-focused operations while studying computer science, data science, and artificial intelligence at Lake Forest College. His work includes internal tools, backend services, workflow automation, data pipelines, and integrations designed to make delivery faster and more measurable.
Data Analyst
Caleb works on the data behind Digital Marketing ABA's case studies and benchmarks - analytics exports, measurement, and the verification that keeps every published number tied to a documented source. He came to the team through UWC and Lake Forest College, where he studies data science and computer science, and brings a builder's approach to analytics tooling and reporting.
ABA Content Writer & Media Producer
Lucy helps write and produce ABA-focused content informed by her understanding of the industry. Her background in broadcast journalism, interviewing, research, editing, photography, and video helps the team turn complex topics into clear, useful material for ABA operators, professionals, and families.
ABA Content Writer & Producer
Charles helps research and write ABA-focused content, combining industry familiarity with training in journalism, film, and media. His experience in interviewing, feature writing, video production, visual storytelling, and audience outreach helps the team create clear, credible content for ABA organizations and the communities they serve.
AI Engineer
William builds production AI systems across language models, retrieval, deep learning, and predictive modeling. His work includes LLM and RAG applications, transformer pipelines, machine learning infrastructure, and tools that turn complex data into practical workflows. He brings applied AI engineering experience and a research-informed approach to technical delivery.
Advisor
Quinn has spent more than a decade building and scaling pediatric therapy organizations. He brings an operator's view to marketing strategy: how demand, intake, hiring, clinic capacity, and financial performance connect. As an advisor, he helps the team align major initiatives with the operational realities ABA leaders face.
How we work
Each phase has a clear purpose, working cadence, and set of deployed outcomes.
Weeks 1 - 4
Score the practice across eight practical growth categories. Audit the tracking, location footprint, paid program, reputation, content, and intake path.
Weeks 5 - 12
Deploy the foundation - GA4 / GTM rebuild, EHR conversion uploads, location pages, paid campaigns relaunched. Lights on, data clean.
Month 4+
Compound. Content cadence, reputation flywheel, paid optimization, backlink program, outbound pipeline. Monthly reporting, quarterly strategy.
Year 1+
Channel mixes mature. Content stacks compound. Reputation per clinic stabilizes above 4.7 stars. Outbound becomes a referral engine. Marketing turns into a multiplier you can hand to your next clinic, your next region, or your next chapter.
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