What we do

Eight connected service lines, built for ABA.

Paid media, local search, content, websites, reputation, analytics, outbound, and practical AI implementation stay connected inside one accountable team.

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Execution is part of the engagement

The work arrives deployed, not waiting in a strategy deck.

Pages go live, campaigns run, conversion events are tested, content is published, and reporting connects channels to qualified inquiry outcomes. The strategy remains useful because the same team is responsible for implementing it.

The full scope

Straightforward services, with the work spelled out.

Paid Search & Social

Google Ads, Meta, and TikTok built and operated end-to-end. We manage the keywords, the creative, the bids, the negatives, and the conversion stack - not just the strategy deck.

Why this matters

Paid is the fastest lever and the easiest place to waste money. Clean campaign structure, qualified-lead reporting, and conversion tracking make the investment accountable.

Delivered for

What we ship

Google Ads (Search and Performance Max where appropriate)
Meta and TikTok campaigns with monthly creative refresh
Geo-targeted ad groups per clinic
Negative keyword and placement maintenance, weekly
Conversion tracking wired to GA4 and your EHR
Monthly performance report with channel-level CAC

Google Ads Quality Score is assessed using expected click-through rate, ad relevance, and landing-page experience. Google Ads documentation.

Local SEO at Scale

A templated location-page system so a 1-clinic practice and a 20-clinic practice are built on the same scalable foundation. The work is done - not handed off.

Why this matters

Most of your patients find you through search. If your location pages aren't ranking, your competitors' are. Templated, repeatable, tuned for multi-clinic growth.

What we ship

Location pages, one per clinic, with unique copy and schema
Service-area pages for catchment expansion
Google Business Profile claim, optimization, weekly posts
Local citations and NAP consistency cleanup
Technical SEO: schema markup, sitemaps, internal linking
Monthly local-rank reports per clinic

Content & Authority

Long-form SEO articles reviewed for clinical accuracy before publishing. We also build authority signals - backlinks on healthcare publications and visibility inside AI search.

Why this matters

A comprehensive content system built specifically for ABA can earn trust and search visibility at the same time, including visibility across emerging AI-assisted discovery experiences.

Delivered for

What we ship

SEO articles, 1,200-2,200 words, built specially for ABA
Topic research mapped to commercial-intent keywords
Backlink placements on healthcare and parenting publications
AI search visibility: ChatGPT, Perplexity, Claude, Gemini
Internal linking strategy across articles and service pages
Monthly content calendar with editorial review

Web Development

We build and deploy the pages. PPC landing pages as static HTML on a subdomain for speed. Main site on WordPress or Next.js. Core Web Vitals tuned. No 'hand-off to your developer.'

Why this matters

We build and deploy. Your site, your landing pages, your tracking, your speed. No Figma file on someone else's hard drive. The code ships.

Delivered for

What we ship

PPC landing pages (static HTML, subdomain, per campaign)
Main-site builds on WordPress or Next.js
Core Web Vitals tuned (LCP, INP, CLS in the green)
On-site forms wired to your CRM / EHR intake
A/B test infrastructure for high-traffic pages
Hosting, CDN, and monitoring set up and managed

breakingnewsaba.com

Breaking News ABA website delivered by Digital Marketing ABA

ripleyfieldworktracker.com

Ripley Fieldwork Tracker website delivered by Digital Marketing ABA

Reputation Management

Review outreach and response across every clinic. Recovery flows for negative reviews. Monthly volume targets - not a 'playbook' to read.

Why this matters

Reviews per clinic per month are a useful signal of family experience and local trust. They are also a common deciding factor when a parent compares nearby practices.

What we ship

Post-discharge review outreach via SMS and email
Response drafting for every Google, Yelp, Healthgrades review
Negative-review recovery flow with clinical escalation
Monthly volume targets per location
Reputation dashboard by clinic with trend lines
Family testimonial collection

Tracking & Analytics

GA4, GTM, call tracking, and EHR offline-conversion upload. We build the dashboard your operators need to understand qualified demand by channel and location.

Why this matters

GA4, GTM, CallRail, EHR offline-conversion uploads, and Looker Studio turn scattered data into a repeatable view of channel-level cost and qualified intake.

What we ship

GA4 and GTM rebuild
CallRail or CallTrackingMetrics across every clinic line
EHR offline-conversion upload (CentralReach, Theranest)
Looker Studio dashboard built for operator decisions
CAC, LTV-proxy, and channel-mix reporting

Outbound Pipeline

LinkedIn and email outreach to referring pediatricians, school districts, OTs, SLPs, and insurance case managers. Most ABA marketing firms skip this. It is the most defensible referral source you can build.

Why this matters

Most ABA marketing agencies skip this entirely. LinkedIn and email outreach to pediatricians, school districts, OTs, SLPs, insurance case managers - referrals that compound long after any campaign goes dark.